Evolution Message Matter's client, Magarelli Fertility required a new logo design and brand position. The logo mark design is based on the outline of a human embryo. The mark is designed to be used to define market communications with color. The pink logo is the default, adding the teal logo for use in communications to LGBTQ markets and the red logo for use in communications to military patients. The mark can be used as a texture (as in the business card) and a navy bump on the left is an added graphic device to be used in advertising and brochure work.
Atlanta Center for Reproductive Medicine hired me to revise their logo slightly and help them create a standard look and feel. They did not want to lose recognition for the mark they had been using for many years, but they also needed to update the colors and shape of the mark.
CCRM IVF conceptualized a partnership and patient program called Premier. They hired me to design the logo, a stationary package with business cards and a website. The program was premature and never launched as it was designed, but I've always felt the logo design was a success.