Evolution Message Matter's client, Magarelli Fertility required a new logo design and brand position. The logo mark design is based on the outline of a human embryo. The mark is designed to be used to define market communications with color. The pink logo is the default, adding the teal logo for use in communications to LGBTQ markets and the red logo for use in communications to military patients. The mark can be used as a texture (as in the business card) and a navy bump on the left is an added graphic device to be used in advertising and brochure work.
Here are a few examples of full page ads I’ve designed for Columbia University Hospital and Colorado Center for Reproductive Medicine.
While at Click Point, I designed a series of interpretive signs for the Cheyenne Wyoming Governor’s Mansion. The signage describes unique architectural features, the laundry room — laundry through the ages, and the bomb shelter.
Once a year CCRM throws a reunion for all of the families and babies they have helped to conceive. The event was held at the Central Park Zoo in New York City and the Denver Zoo.
I designed an informational brochure for potential egg donors. The goal was to communicate the steps required and the amount of compensation in a tasteful way.
The Geo Tours rack brochure uses the cartoons they have established as a part of their look and feel.
A system of way-finder informative signs along the walking trail of the old South Pass City mining camp. The signs are an outdoor system intended to inform and direct visitors through the historic walking tour.
Colorado Allergy & Asthma Centers hired me to redesign annual newsletter for the clinics and patients.
CCRM’s Egg Donor info graphic using a hand-drawn style to reach out to college students on campus.
CCRM requested a patient education website that would attract new patients and answer some basic questions on the process of in vitro fertilization. I designed a “journey” style animated adventure then sourced a parallax web developer to do the programming.