Evolution Message Matter's client, Magarelli Fertility required a new logo design and brand position. The logo mark design is based on the outline of a human embryo. The mark is designed to be used to define market communications with color. The pink logo is the default, adding the teal logo for use in communications to LGBTQ markets and the red logo for use in communications to military patients. The mark can be used as a texture (as in the business card) and a navy bump on the left is an added graphic device to be used in advertising and brochure work.
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